Gladstone Sauce needed various print materials to help promote their new business and hot sauce line. I first designed a bold, yet minimal business card incorporating their brand assets along with a custom-made pattern.

Next, I was asked to design postcard-size inserts with the different hot sauce ingredients and descriptions to be included in the shipping boxes. I stepped away from the solid black background and opted for an eggshell white to increase readability and accessibility. I focused on a large image of the hot sauce bottle for visual interest and impact and pulled the ingredients out to the sides of the bottles.

Finally, Gladstone requested that I design a vertical banner for tradeshows and events. I went back to the solid black background for impact and memorability. We collaborated on choosing a fun hashtag to include on the banner to peak viewer interest and increase brand recognition. The #GLADSTONED hashtag takes the top spot in the visual hierarchy on the banner, followed by the logo and the hot sauce bottles.